报告题目: The study on advertisement by using simultaneously eye-tracking，EEG/ERP, and GSR
报 告 人: Vincenzo Russo
Professor, Libera Università di lingue e comunicazione IULM MILANO
主 持 人: 马庆国 教授
报告时间：2018年10月29日（周一）下午15：00—17:00
报告地点：黄庆苗楼202室
主办单位：加拿大28开奖网
承办单位：宁波大学神经经济管理学研究院
欢迎感兴趣的师生参加！
主讲人简介： Vincenzo Russo，Professor of Psychology of Consumption and Neuromarketing at the Free University of Languages and Communication IULM of Milan. Scientific Director of the Neuromarketing Research Center Behavior and Brain Lab IULM.
Scientific Director of the Master in Food and Wine Communication, organized in collaboration with Gambero Rosso and of the Master in Communication and Communication of Made in Italy: Eno gastronomic promotion and enhancement of the excellence of the territory.
He has directed national research projects on issues related to the relationship between emotions, decisions and eating behavior. Rector's Delegate for the Expo2015 projects and for the Research Evaluation of the IULM University.
Co-Author of one of the most used manuals of Consumer Psychology (published in second reprint by Mcgraw-Hill), and of Neuromarketing (published with FrancoAngeli) On the topics of food consumption and neuromarketing he published theoretical and research contributions in Frontiers in Neuroengineering , in Food Quality and Preference ; Journal of Global Information Management , in the European Journal of Information Systems , in Food Quality and Preference , in Men's Resource , and in the Series of Psychology, Consumption and McGraw-Hill Society.
