沙龙主题：The Demand Effects of Joint Product Advertising in Online Videos
特邀嘉宾：谭寅亮[Yinliang (Ricky) Tan]博士（美国杜兰大学）
沙龙主持：李贵萍博士（加拿大28开奖网
）
沙龙时间：2015年6月5日（周五）13:30
沙龙地点：加拿大28开奖网
11号楼412会议室
内容摘要：Joint product display in videos may help customers to not only evaluate the attributes of products that can influence their individual demands (direct effect) but also learn about the complementarity between them that may cause additional correlation in their demands (spillover effect). To estimate the demand effects, we introduced videos displaying apparel with matching accessories for a few randomly selected apparel on a fashion retailer’s website. We found that introducing a video resulted in a 14.5% increase in apparel sales and a 28.3% increase in accessories sales. The estimated increase in accessories sales was largely attributed to the spillover effect of videos. Moreover, introducing videos with other product promotions resulted in a significantly higher effect of videos on product demands. Overall, we show how video display of related products can increase their demands in an online product network.
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特邀嘉宾简介：谭寅亮博士毕业于佛罗里达大学（University of Florida）就职于杜兰大学（Tulane University），研究方向包括：运作管理和市场营销及信息系统的交叉研究，供应链管理、商业分析、信息经济学；教授课程有：运作管理、供应链管理、信息系统与运营策略、管理统计学、商业分析。
主要研究成果：
1. Demand Effects of Joint Product Advertising in Online Videos. (With Anuj Kumar), Management Science.
2. Inventory Planning for a Modular Product Family. (With Anand Paul and Asoo Vakharia), Production and Operations Management.
3. Strategic Analysis of the Agency Model for Digital Goods. (With Janice Carrillo), Under 2nd Round Review at Production and Operations Management.
4. The Agency Model for Digital Goods. (With Janice Carrillo and Hsing K. Cheng), Under 2nd round review at Decision Sciences.
5. Building Blocks for Active Learning: Teaching Methods, Content Delivery, Environment, Technology, and Incentive Alignment. (With Brent Kitchens and Tawnya Means), Under review at Decision Sciences Journal of Innovative Education.
6. The Multi-product Newsvendor Problem: Review, Extensions, and Directions for Future Research. (With Nazli Turken, Asoo J. Vakharia, Lan Wang, Ruoxuan Wang and Arda Yenipazarli), Handbook of Newsvendor Problems, International Series in Operations Research & Management Science, 2012
7. The Agency Model for Digital Goods: Strategic Analysis of Dual Channels in Electronic Publishing Industry. (With Janice Carrillo), Proceedings of 2014 Portland International Conference on Management of Engineering and Technology (PICMET) Conference
8. Reduce “Inventory Waste”: a Simulation-based Algorithm to Determine the Optimal Order-up-to Level with Service Level Agreements. (With Qi Deng, Anand Paul and Arunava Banerjee ), Work-in-Progress
